Badge and Program Labeling Guidelines
You are welcome to print the badge prominently on the front of your packaging, enabling consumers to instantly appraise your brand’s commitment to responsible sourcing and rigorous testing. The badge allows you to leverage positive association with the Cervid Sure™ while differentiating your brand from competitors who do not offer this level of validation.
However, the following guidelines are in place to prevent confusion over the independent nature of the program. Impartial, third‑party testing provides a foundation for consumer confidence.
Packaging Rules
- You may display the Cervid Sure™ badge on a maximum of two surfaces of the product’s primary package, with no more than one badge per surface.
- The badge may never appear incorporated into your brand’s logo or other marks, nor overlaid on photos.
- The name or badge should also not appear as part of a brand slogan (e.g., “Your Cleanest Source,
Backed Up By Cervid Sure™ Testing!”). It must always stand alone as a factual statement
in a separate sentence (e.g., “Nature’s Highest‑Quality Protein.
Cervid Sure™ Certified.”). - You may include the badge or name among other certifications, such as “Organic” or “Made in the U.S.A.”
- The program URL is a part of the badge. The badge may never be printed without the program URL adjacent.
Every time a consumer follows the verification link, we capture anonymized engagement metrics (click‑throughs, dwell time). You receive a quarterly report showing how many shoppers are actively seeking proof of safety—a powerful KPI for your marketing team.
Product Posters & Ad Images
We recognize the value of promoting your participation in the program. Promotional images are often a consumer’s first encounter with a product category, where healthful benefits are evaluated and the chance to reassure them of safety and quality is most critical.
You are welcome to use the program badge in ads, with the above restrictions in mind.