The Cervid Sure™ program is an independent, third-party certification that confirms deer- and elk-derived foods, supplements, pet treats, cosmetics, and other consumer goods contain no detectable prions. Products that pass this stringent analysis are awarded the Cervid Sure™ badge, a verifiable mark of quality control standards.
Consumers Research Natural Products.
Send Them Here.
95% of consumers have concerns about the quality and safety of dietary supplements, personal care products and OTC drugs.1
When asked what would make them trust these products more, 62% said "independent certification." 1
Program Advantages
Promote the natural benefits of healthful deer products backed by rigorous, independent prion testing.
Testing
Applies RT-QuIC
Program participants submits samples of their product for testing by RT-QuIC technology, the emerging standard for sensitive, accurate prion detection.
A Reassuring Snapshot, at the Right Moment
Verifies the End Product
Monitoring every step in the ingredient chain is impratical. RT-QuIC testing on the final product provides a one-time check that detects CWD prion contamination, regardless of when it entered, and before it reaches consumers.
What the Badge Does
Distinguishes Your Brand
Independent testing delivers reliable ingredient control assurance and protects the integrity of your brand. Moreover, displaying the Cervid Sure™ badge introduces consumer trust, differentiates your product on shelves, and provides a QR code that links directly to the program page and explanation of the testing. Shoppers can scan the badge with any smartphone and instantly see verification, which builds confidence and encourages repeat purchases.
Cooperative Analytics
Tracks and Grows Your Market
We keep tabs on the number of curious consumers who scan the badge QR code for more information. Over the duration of your participation in the program, we will deliver a concise analytics report that shows where those scans originated, what time of day they occurred, and which product variants attracted the most interest. This data lets you target future marketing spend to regions with the strongest consumer curiosity.
Send A Request
Interested in demonstrating your commitment to responsible sourcing standards?
When you participate in the Cervid Sure™ Program, your packaging and advertising is elegible to display our badge.